Logos

Florence

Parallelism

Well Designed Ad

This is an ad out of Dwell Magazine illustrating and describing a unique apartment complex. I believe this ad to be well designed for several reasons. The large, detailed, full-page image of the apartments catches your eye and draws you into the ad, encouraging you to learn more about the complex. The bright and vivid colors are also very helpful in attracting your attention, not to mention adding beauty and excitement to the ad. The large image including the sky is captured at a very flattering angle; showcasing some of the apartments' best features. The following page from the magazine does a great job at elaborating upon the building's design through the inclusion of additional pictures of the apartments, as well as text and a floor plan. On the second page, I appreciate how they've broken up the page into two sections with a simple line, while still allowing a similar composition in each separate section. For example, the left side of each section consists of an almost square portion of information, while the right side of each section includes a vertical portion of information. The clean and crisp arrangement of the ad allows the reader to easily follow and understand it while enjoying it's visual appeal.

Mood of Many - Tenacious

Pattern

My Sister's House Layout

3 Views

Ruby's Movie

Computing in Design

Monuments of design that we now take for granted would not have been possible without the use of computing in their design. First of all, computers have the ability to perform complex geometric operations that us humans are either unable to do, or unable to dedicate the time to doing. Programs such as CAD assist in producing accurate computer graphics that allow designer to further develop their ideas. Computing in design doesn't only pertain to the processes associated with architecture, computing is absolutely necessary in order to design other aspects of daily life, such as travel. Cars and airplanes are very much based on the use of technology to create their existence. Generally, computers act as tools of many tasks in design. For example, they allow us to see things that we may not physically be able to see with the naked eye, such as buildings that are yet to even exist. In doing this, designers are able to present ideas and concepts to clients that need visual aid. In addition, computers are greatly appreciated as measuring instruments, translating the mathematical qualities of design into a language easier for use to understand. A very important operation of computers is connecting individual computers together through communication networks (i.e. the Internet!) The Internet has allowed us to maintain communication among design partners, teams, and also between the designer and their client. Without this means of communication and sharing ideas or information, it would be very difficult to create successful products when collaboration cannot be done at a singe location. The article "Computing in Architectural Design" put it nicely when it recognized computers as " design assistants", possibly more useful than those of human form. Computer technologies are able to eliminate time consuming tasks which is key in today's design. Not only are computers used in creating the design of architecture, they're actually incorporated into the design (i.e. controlled temperatures in heating/cooling and lighting/security systems.) Finally, an aspect of computing in design that gives up insight into the future of computing in design is creation on inhabitable spaces, better known as "cyber space". This phenomenon has become very popular and continues to grow. Perhaps designers will dedicate themselves more to composing more realistic, well designed spaces for people to visit and socialize on the Internet. Regardless, I see computing in design continuing to develop, improve, and become more widespread. I imagine construction of architecture becoming more computerized and less physically demanding. Technology has come a long way over the last 50 years so i foresee amazing discoveries and inventions ahead.